Business research methods / Quinlan, Babin, Carr, Griffin, Zikmund

Quinlan, Christina, author

Business research methods / Quinlan, Babin, Carr, Griffin, Zikmund -- Australia ; Brazil ; Andover, UK : Cengage Learning, 2019 -- ©2019

xii, 418 pages : illustrations

ISBN:  9781473760356 (pbk.)

Includes bibliographies and index 

1. Business -- Research -- Methodology 

I. Babin, Barry J., author  II. Carr, Jon C., author  III. Griffin, Mitch, author  IV. Zikmund, William G., author 

HD30.4Q37 2019