Quesenberry, Keith A., author

Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry, Messiah University -- Lanham ; Boulder ; New York, NY ; London, UK : Rowman & Littlefield, 2021 -- ©2021

xvii, 474 pages : illustrations

ISBN:  9781538138168 (hardcover)

Includes index 

1. Internet marketing  2. Internet advertising  3. Social media  4. Internet in public relations 

HF5415.1265Q37 2021