Brinkert, Ross, author

Strategic corporate communication : core concepts for managing your career and your clients' brands / Ross Brinkert, Penn State Abington, Lisa V. Chewning, Penn State Abington -- San Diego : Cognella, 2021 -- ©2021

xvii, 255 pages : color illustrations

ISBN:  9781516532735 (pbk.)

Includes bibliographical references (pages 237-251) and index 

1. Communication in management  2. Communication in organizations  3. Branding (Marketing) 

I. Chewning, Lisa V., author 

HD30.3B858 2021