31 March 2025 9:11:56 PM

Islamic marketing and branding : theory and practice / edited by T. C. Melewar and S. F. Syed Alwi


Islamic marketing and branding : theory and practice / edited by T. C. Melewar and S. F. Syed Alwi

Parallel Title
Author
ISBN 9781472440969 (hardcover)
ISSN
Call Number HF5415.12.I74I82 2018
Publication London, UK ; New York, NY :
Year 2018
Physical Desciption xvii, 246 pages : illustrations
Subject Marketing -- Islamic countries
Branding (Marketing) -- Islamic countries
Related Name Melewar, T.C., editor
Sharifah Faridah Syed Alwi, editor
URL
Availability:
Perpustakaan Imam Al-Syafi'i ( 1 Copy )