Islamic marketing and branding : theory and practice / edited by T. C. Melewar and S. F. Syed Alwi -- London, UK ; New York, NY : Routledge, Taylor & Francis, 2018 -- ©2018

xvii, 246 pages : illustrations

ISBN:  9781472440969 (hardcover)

Includes bibliographies and index 

1. Marketing -- Islamic countries  2. Branding (Marketing) -- Islamic countries 

I. Melewar, T.C., editor   II. Sharifah Faridah Syed Alwi, editor 

HF5415.12.I74I82 2018